INSIGHTS
A visibility audit is a structured look at how easily the right people can find and trust your business online. This five-step version needs no special tools to start.
1. Check what search shows today
Search for your business name, your main services and your location. Note what appears, whether the information is correct, and whether your own website is the clearest answer.
2. Review the website basics
Confirm that pages load quickly on a phone, that each page has a clear title and description, and that important pages can be reached and crawled. Check that service pages answer the questions customers actually ask.
3. Check local and profile information
Business name, address, phone number and opening details should match across your Google Business Profile, directories and social profiles. Inconsistencies weaken trust for customers and search systems alike.
4. Look at answers and AI tools
Ask search and answer tools about your services and note how your business is described, if at all. Gaps show where clearer content is needed.
5. Decide what to fix first
List the findings by their effect on enquiries and by the effort to fix them. Start with problems that block discovery or damage trust, then move on to improvements.
Apex Link Global offers SEO, local SEO and GEO and AEO readiness as part of its digital work.